Prepares students for the expanding fields of digital marketing, analytics and social media as used in business and inspires ongoing learning to stay current with emerging tools. This major equips marketing students with cutting-edge knowledge to prepare them to meet the demands of the current marketing profession. It builds on management knowledge found in core business classes and then adds a concentrated focus of digital marketing and technology to develop student understanding of online marketing theories, application of digital strategies and the many facets of online marketing, from web and Google analytics to social media marketing. Will provide tools, skills and competencies necessary for students to add value to their companies' marketing communications and digital marketing strategies.